What a good name can do for you?

We appreciate that some potential customers are new to the internet and need general guidance to consider the merits of having a domain name, email or website.
We will do our best to give useful advice with no obligation to buy.

With careful planning, a website can deliver various benefits, it can also be a wise investment for many businesses, even if they do not offer online sales, an important step during the creation of an online presence is the selection of a suitable domain name.

All businesses must promote their products or services to attract new customers, it is alarmingly easy to spend thousands of pounds on advertising for a small gain in additional sales.

Traditional media such as print, radio or tv offers the attention of a large audience with a very short time to make an impression, that will soon be forgotten.

A website may be thought of as the online address (location) of a business, it can provide a wealth of regularly updated information, for existing or prospective customers at all hours, it can extend communications with email, and possibly process or accept online orders, but this only works if customers can easily find your website, either because they know the address or they can readily find it using a search engine.

How to choose?

Most businesses will opt for a domain name that closely matches their trading name, such as northway.co.uk or springdale.co.uk.

Others prefer descriptive domains such as stagelighting.co.uk or weddingorganiser.co.uk.

The best addresses (domain names) are short, distinct and easy to remember.

Larger companies and those in a niche market can achieve greater prominence online by choosing a generic domain such as diy.co.uk (used by B and Q) or one as specialised as wiperblades.co.uk.